Infillion is returning to Cannes Lions this year with a full slate of social events and creative content along the famous Croisette at the Mondrian Hotel. You’re invited to raise a glass and toast to another stellar year of digital creativity with us. Come to Infillion’s Cannes space to learn about:
Consumer attention is at an all-time low and ad avoidance is high, making it challenging to capture attention amidst issues like post-cookie marketing and AI. This panel features new research from Infillion and success stories from global brands, offering insights on advanced audience building and interactive creative tactics. Learn about "experiential attention" and how to use it for real results.
Dismantling the Loneliness Epidemic for Women at Work: Science-Backed Solutions to Create Sustainable Environments for This Generation of Leadership, and the Next
A colorful discussion about the current landscape for women in leadership and the visceral impact of loneliness on career trajectory, job fulfillment, and culture. This conversation will focus on research that sheds light on the causes that limit our potential and will provide manageable, scientifically-proven solutions to move the needle in the short and long-term, for female leaders in positions of power. Through shared experiences and tactile tools, we can collectively create a movement and tackle loneliness in the workplace.
Cannes Lions can be exhausting, so unwind with us on Monday evening at "Yes, We Cannes" at the Infillion Café on the Mondrian Cannes lawn. Enjoy a chill cocktail event with drinks, light bites, and beats from DJ Hesta Prynn. Swing by, grab a drink, and make some friends at the friendliest spot on the Croisette. RSVP for priority access at the door.
In an industry that prides itself on creativity and innovation, the stark lack of diversity in the production ecosystem is not just a paradox; it's a problem. Without conscious inclusion embedded throughout the production process, the industry risks undermining the vibrancy and impact it can have on culture. It's time for change. This conversation will encompass learnings and best practices from some of the world's leading advertisers, on how diversifying talent "behind the lens" elevates creative effectiveness and creates positive societal and business impact.
The population is becoming more diverse, changing identity perceptions. Health technology is advancing rapidly, but the culture of health isn't keeping up. Technology can help, but a cultural shift is needed. This panel will discuss challenges in cultural approaches to health, the friction with scientific innovation, and the role of culture and technology in evolving health and wellness.
In an era where athletes are increasingly recognized as powerful agents of social change, brands are seeking authentic ways to align their values with those of influential athletes. This panel delves into the symbiotic relationship between athletes, brands, and social impact, exploring how partnerships can drive meaningful change while resonating with consumers.
Join TED, Infillion, and ONYX for this highly interactive and delightful communication skill-building session taught by TED’s head of speaker coaching, Briar Goldberg. This 45-minute session is designed to give you actionable tools to engage any audience and communicate more clearly, persuasively, and authentically in today’s noisy business landscape. Are you curious about how to build and maintain trustworthy relationships? Want to know how to motivate your stakeholders? This is the session for you. Welcome to TED Training - we’ll see you soon!
In 2024, women’s college basketball outdraws men’s, Super Bowl champions host podcasts, and American soccer stadiums regularly sell out – all once unimaginable. The evolution of sports and how brands reach diverse audiences are hot topics in advertising. The media mix now includes new sports, mediums, and stadium integrations. This panel of experts from brands, teams, and sports marketing will discuss the best ways to reach today’s sports fans and whether “sports fans” is still a distinct demographic.
Amid the social justice reckonings of 2020, brands and agencies made sweeping declarations about their commitments to supporting media and companies owned by members of historically underrepresented groups. Many of these commitments have famously gone unfulfilled, in part because the publishers and companies they were intended to support could not handle the logistical load or complicated ad tech required to handle large campaigns. Meanwhile, programmatic advertising platforms’ attempts to cater to diverse-owned media have come up short, with publishers failing to see substantial return on these complex tech integrations.
Many creatives worry that programmatic advertising replaces human decision-making with cheap tech and low-quality ads. However, it now makes up 90% of display ads and is growing in video. This shift allows more focus on creating high-quality ads targeted to the right audiences. This panel will feature discussions with creatives, agency leaders, and tech innovators on the future of effective advertising.
Dive into the rich history, creative triumphs, and technological advancements that have shaped Smokey Bear, America's iconic wildfire prevention symbol, since his inception during World War II. Discover how the timeless message, "Only you can prevent wildfires," has captivated generations and evolved with the times.
